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seo tips - be more search engine friendly

12 SEO tips and tricks you should know about search engine optimization!

I have seen some reckless SEO companies and inexperienced webmasters who rely on desperate attempts to reach high search engine results by buying links because their time is spread thin.

This practice is not recommended as if you are caught purchasing links; the search engines will penalize you and the money spent on this futile marketing will be lost.

Stay away from desperate companies trying to make a quick buck by offering link services for paid reviews and follow these steps to create a 'white-hat' environment for your online business.

1. Pay attention to "On Page" Search Engine Optimization

Important: do not spam. Putting a million keywords in your page title or meta tags does nothing for you.
Use the right keywords - do research, use smaller keywords as well as the larger keywords. The smaller keywords will help generate traffic that is actually interested in your topic or products. Once your site starts doing that, it will reduce the amount of work it would take to get the larger keywords.
Example:
Smaller keyword: SEO Services - Competition 591,000 (according to gtrends)
Larger keyword: SEO - Competition 60,700,000 (according to gtrends)
Create content with some keywords linked to your site in your main content and article pages.

2. Clean up your code

Keep your code organized.
Make sure code is opened / closed and it does not have missing tags or information.
Move your javascript code to an external file.

Call it out like this between your <head>...</head> tags:
<script type="text/javascript" src="seo-services.js"></script>

3. File size can affect your search engine rankings

The larger the html, code or page, the more time it takes to load.
Search engines like Google will ignore everything after approximately 100kb, so put your most important information first.

4. Name files and pages with search term in mind

Images can be named "seo-services.jpg" - include alt and title tags adding more room for keywords.
Pages / Links can be named things like "seo-services.php"- include title tags adding more room for keywords.
Alt and title tags allow for more keywords but do not spam, only use one keyword or a short descriptive sentence. These are also helpful for if your image is missing or link, it will show in place of the missing information.

5. Structure your title tag properly

Search engines only review approximately the first 65 characters of a title so its important to use your main keywords first and is silly to to stuff it with a bunch of keywords. That will only hurt your website.
Try to put your main keyword at the start of your title text like:
SEO Services - Be more Search Engine Friendly

6. Utilize your meta keywords effectively

Example of meta keywords:

<meta name="keywords" content="seo services, seo company, seo link building, affordable search engine optimization company">

7. Utilize your meta description effectively

Example of meta description:

<meta name="description" content="Use our seo company to help better your search engine optimization with meta tag generation, link building, content writing and more seo services.">

8. Using heading tags and emphasis tags like bold

Use emphasis tags sparingly, but these can help tell the search engine what the most important topic is on your page.

<h1>Seo Services</h1>
<h2>We will help you get better search engine rankings for your website.</h2>

9. Structuring your main content

Include keywords naturally throughout the page, do not overuse, it will nullify any work you have done.

Example:

Actionwerx, an seo company, offers seo services like link building, meta tag generation, content writing and other search engine optimization to assist your website in obtaining better search engine rankings.

10. Utilize free tools

Check your website for keyword density, go to your favorite search engine and type in keyword density analyzer.
Run the tool with the keyword and website you are targeting. The lower the percentage the better.

11. Descriptive page links

Your page links should have descriptive link text - instead of "home" use "Seo Services Home"
Categories can be your keywords as well like "SEO Link Building" or "All Seo Services".
You can use a title tag in the link code:

<a href="index.php" title="Go back to seo services home">Seo Services Home</a>

12. Validate code and links

This also ties into #2 on this list about cleaning up. You can visit the W3C and it will give you any errors that may pop up. Tidying up the errors can make the search engine happier. If there are any serious errors I would fix them so the search engines don't give up on crawling your site.
Free validate code website (not affiliated):
http://validator.w3.org/
There are probably alot of link checkers out there but I found xenu software to be fairly good,
plus its free.
Free validate links software (not affiliated):
http://home.snafu.de/tilman/xenulink.html

Thanks for reading our seo tips and tricks to help make your page more search engine friendly. This is by no means everything there is to know about seo services and search engine optimization but we hope this will help get you started.