Search engine optimization (SEO) is foreign to many people. Everyday I get asked about SEO and what consists in the making of an SEO friendly page. The time has come for me to show you what SEO is and what I know about this so called “Black Magic”.

Q: Why are search engines important to all of us?

A: Over 85% of traffic to your website is being guided through search engines. There is only one activity more popular than SEO research and that is messaging services. 79% of users do not visit farther than the first page of a search engine result. 42% of users will only click through the first response on the search engine page. For the youngsters, the internet will be used as a source of research and media in the next couple of years. We see it now, more and more people are looking to the online networks for their information news where they were being sought after by newspapers and television.

Q: How do search engines decide their ranking?

A: Search engine results cannot be purchased or rented. Search engines look for content that is relevant(natural) to the search term entered. They identify this content by sending “spider” robots to index your site and record all the details contained. They use very complex algorithms to determine the relevance of your site and if its useful to be included in the search engine results.

Q: Can I simply not pay for a senior?

A: No. Search engine companies want to use natural results because this is what the users will need in order to get to a site that is relevant to what they are searching for. In other words, a good search engine would promote natural page results rather than paid results as the latter may be invalid and irrelevant.

Normally there are two types of results, when you click Search:

“Natural/Organic” results are the real links from valid web-pages. These results are what the search engine users are looking for. For most of the searches, the search engines will display all of the relevant links usually incrementally. These results are placed and ranked according to their relevancy to what the search engine user is looking for.
“Pure Paid/Pay Per Click” advertising are search engine “advertisements”. This is how the search engines will make money. Advertisers pay search engines for a small area to place their link when someone is searching for something. This does not necessarily mean that the result is relevant. The ads appear to be similar to the natural results except they are usually separated into their own areas.

Q: How can I achieve high ranking on search engines?

A: You have to meet these four areas:
Step 1 - Make sure the text in your site is relevant
Step 2 - Have other sites relevant to your content to point to yours
Step 3 - Use the right keywords in the links pointing to your site from other sites
Step 4 - Continually add content to your website. The more relevant content the best for your site

Q: Define search engine optimization (SEO)?

A: Search Engine Optimization (SEO) is the ability to create or edit a web-site that is search engine friendly. That means:
1. content has keyword rich relevance
2. HTML is readable by search engine using the right structure
3. reduce spam tags or content
4. make sure your site is useful and readable by your traffic/users

Those who use SEO also implement ingredients for high-ranking, “Web-Site Popularity”.

Q: What is “Web-Site Popularity”?

A: A good example is to have search engines represent an election. Your website is a candidate of this election. The links to your site from others are votes. The more votes (links) a candidate (website) has, the more important it is, the higher its ranking. Link popularity will enable your site to show the search engines that the content on your website is relevant to the keywords you want to achieve.
They assume that if it is important enough to many other sites to link to it is important enough for them to appear at the top of the ranking. Links are the most important factor in the ranking. In general, the more you link to your site from other sites, the higher your ranking.

Q: Are there any links better than others?

A: Yes! Ideally, such as those related to:
1. from relevant sites (sites that use the same keywords);
2. comes from important sites (have a good ranking);
3. include your keyword within the text link;
4. includes various link text (not the same link text each time), and
5. comes from a page that contains links to several other sites.

When a search engine sees a link that meets most or all of these conditions, she said, Hey, this site must be credible and important, because others in the same sector are pointing towards it.

Q: How do I get lots of links to my site?

A: There are several possible ways to generate links. Some are dubious (like auto-generation software and sites set up by webmasters simply to host links to other sites) and I won’ t discussed here. Others, such as those discussed below, are legitimate.
1. Add your site to DMOZ and Yahoo directories (and other free directories)
2. Check where your competitors links are from
3. Write and submit articles for publication on the Internet
4. Swap links
5. Partner websites
6. pay for the bonds

Q: What do you think is the best way to get a good number of links?

A: Article PR. Writing articles useful and leave other webmasters to publish free of charge in exchange for a link in the byline. PR of the article, you do not have to pay for the link, you determine the content of the page containing the link, you determine the link text and the link is more or less permanent. A single article can be replicated hundreds of times, and each time is another link to your site!
For more information, read divinewrite.com / seoarticles.htm or visit ArticlePR.com.

Q: How can I write a good article PR piece?

A: See divinewrite.com / seoarticles.htm.

Q: How can I get a good classification using free reprint content?

A: See our signature.

Q: How long does it take to get a high rank in search engines?

A: A long! It is impossible to say how long you will need to spend generating links, but you can be sure it will be a while, whatever the method of generation link you are using. You just have to keep at it until you have achieved a high ranking. Even then, you will still have to devote some time during the task, otherwise your ranking declines.

Q: What is the Google Sandbox, and is it true?

A: The Google Sandbox theory suggests that whenever Google detects a new website, it withholds its rightful ranking for a period while it determines whether your site is a genuine, credible, long term site. It does this to discourage the creation of SPAM websites (sites which serve no purpose other than to boost the ranking of some other sites).

There is a lot of anecdotal evidence supporting the theory, but there are also many discount. Nobody categorically proved its existence.

Q: What is the link Google depreciation filter, and is it true?

A: The depreciation Google Link Filter theory suggests that if Google detects a sudden increase (ie several hundreds or thousands) in the number of links to your site, they can sandpit for a period (or in fact penalize you by lowering your ranking Or of a blacklist of your site).

There is a lot of anecdotal evidence supporting the theory, but there are also many discount. Nobody categorically proved its existence.

Q: What to beware of?
A: Beware of SEO companies that promise or guarantee results within a given time frame, especially if they will not expand their ways to link to your site.

Q: What is keyword analysis?
A: The first thing you need to do when you begin to run after a good search engine ranking is deciding which words you want to rank well. This is called conduct a keyword analysis. The keyword analysis involves a bit of research and a good understanding of your business and the benefits you offer your customers.

Q: Should I submit my site to search engines?
A: Theoretically, no. But I do not want to risk not to do so - especially since it’s free. As soon as you register your domain name, submit it to Google! Even if you haven ¡| t built your site, or thought about your content, submit your domain name to Google. In fact, even if you have not fully articulated your business plan and marketing plan, submit your domain name to Google.

Q: Should I submit my site to search engines more than once?
A: No need. Although some search engines let you do this, there is really no need.

Q: What are the directories and do I submit my site to them?
A: Directories are sites (or Web pages), which lists simply great site and give a brief description of the site. Some are free and some require you to pay for an ad. Free directories are useful because you get a free link. However, the links are not worth much. Paid directories can be good if they are relevant, but can be expensive in the long run, so choose carefully.

An essential for any directories website is the DMOZ Open Directory Project.